Persistence Pays Off

Here's a report that says Microsoft's Bing search engine has captured over 10% of the search market. That's pretty impressive, but when you take into account that Yahoo! search is also powered by Bing, that means the Bing search engine is actually handling 26.7% of search traffic. That's over a quarter of the search traffic being handled by a product that's only existed for four months.

Wow.

That's impressive, phenomenal growth, and Google should be just a little concerned. It'll be a while before Bing has a chance of knocking Google out of its number one position, but they certainly look like they are going to fight the good fight in search now. I bet this number continues to grow for a while, they look to have momentum and are getting almost exclusively good press.

There's no doubt that Bing's presentation is slick and the search engine is capable. It's going to be a lot of fun watching the competition between Google and Microsoft heat up. It will also be interesting to see if Microsoft can get more of their departments to find their groove the way Search has. Maybe they should consider transferring some of Bing's management team over to the Windows Mobile groups.