With dozens of electronic health record outfits struggling for market share, you need a gimmick to get attention.
Life Record has just such a gimmick. Put your health records on your iPhone.
This is obviously a gimmick because there are not yet many iPhones out there, and AT&T charges out the wazoo for data transfers. But the deal does let Life Record talk about its concept of Web-based health records, which is a worthy subject of discussion.
The solution was announced back in July, and Life Record now has a key customer to offer. It’s a doctor. But doctors aren’t the point of sale on EMR technology. Hospitals are.
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